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Figuring out what does and doesn’t work in the security sales process can be frustrating. You think you know what a potential client wants just in time to get turned down.
If you’ve ever felt like you are scrapping for success in selling security services, you’re not alone. Across all industries, the average closing rate for a contract is only about 19%.
We kicked off our 2020 Thinkcurity webinars with David Chandler, the CALSAGA president. CALSAGA is California’s security association, advocating for the betterment of the security industry in the legislature and BSIS. David has been in the industry for more than a decade, establishing himself as an industry thought leader.
In the private security industry, compliance is everything. Knowing what is and isn’t acceptable or legal as the manager of an entire operation or an officer in the field can prevent losing valuable customers, engaging in expensive lawsuits and ruining a company’s reputation.
As technology becomes more and more a part of everyday life, organizations in every industry have to think about its impact.
The physical security industry is highly competitive. Figuring out ways to stay ahead is critical to the success of smaller operations. In his 2019 white paper on the state of the security industry, Robert Perry talks about the opportunities that a private security business has in the public sector. Today we will look at a few examples of where this is taking place as well as how to secure government security contract work.
Digital marketing is an essential piece of any modern business, but a massive amount of information on the internet can make getting started overwhelming. And while a lot of tactics work for other industries, it won’t always work for private security companies. This article will show you where to get started simply and effectively and build an early strategy for little to no money. This Thinkcurity webinar goes over the basics of digital marketing and best practices security company owners can use to acquire new clients in the modern security market.
Robert H. Perry, founder and CEO of Robert H. Perry & Associates, Incorporated, is dedicated to making information about industry trends available so security organizations can make better decisions. His 2019 U.S. Contract Security Industry white paper is a great place to learn about current industry statistics. Today we will break down the important parts of the 11th edition of his white paper and what it means for you as a security professional. If you would like to learn more about these topics, the Silvertrac team hosted Mr. Perry for a Thinkcurity webinar. Click here to watch it now!
Welcome to Thinkcurity - an online learning and networking community for the physical security industry. Thinkcurity is revolutionizing education and business development in the physical security industry through engaging content and thought leadership covering every aspect of running a successful security operation.
