The Thinkcurity team recently presented the first live webinar with our partners at ClientPoint, a simple and easy to use enterprise security sales proposal platform. The Thinkcurity security training webinar series is Silvertrac’s newest thought leadership endeavor bringing together speaking partners & security experts to deliver business intelligence to the physical security industry.
We often think of cognitive biases as it relates to our personal lives, outside of the workplace. However, cognitive biases are alive and prevalent in the modern-day security buyer's journey.
Modern-day business-to-business (B2B) buyer behaviors continue to evolve and change across industries of all sizes. Adjusting to modernized buyer needs can make or break a sale, especially in contract security. 77% of buyers nowadays don’t even want to talk directly to sales reps; prospects are far more informed and knowledgeable about services & products than they ever were before.