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What Is Targeted Selling and How Does It Work in the Security Industry

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Jacqui Didieu

Jacqui Didieu

Jacqui Didieu is a highly experienced security professional who has worked in the law enforcement and private security industries in the US and internationally for many years. She has an award-winning record as a business turnaround specialist in the security industry along with a proven track record providing physical security and security consulting to global, international, multinational, listed, and private companies. Jacqui has served on several boards, including ASIS, the DC Police Foundation, and the CEO Roundtable to name a few. She has also received recognition and awards on separate occasions from the President of Tanzania, the Vice President of Tanzania, and the First Lady of Tanzania for her contributions to the development of the security industry as well as her community engagement. Jacqui is laser-focused on helping forward-thinking security companies succeed in a very competitive industry. She works with them to identify their niche and establish themselves as an authority in that niche, along with establishing and growing their online presence which ultimately leads to sustainable revenue growth.

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What Is Targeted Selling and How Does It Work in the Security Industry

Targeted selling is essential for physical security companies to stay competitive. Do you know how to identify your target markets and market to them?

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