--- title: Security Articles & News | Thinkcurity | Business Development (2) description: Business Development | Free blog for security business owners, operators, management, and officers. Read our articles & news designed to help you excel in the physical security industry. (2) --- [![Logo](https://www.thinkcurity.com/hs-fs/hubfs/Thinkcurity/00_ThinkcurityAssets/Logo.png?width=200&height=63&name=Logo.png "Logo")](https://www.thinkcurity.com/) ![Article](https://www.thinkcurity.com/hs-fs/hubfs/Article2.jpg?width=2960&name=Article2.jpg "Article") # Security Articles - [Business Development](https://www.thinkcurity.com/articles/topic/business-development) - [Accountability](https://www.thinkcurity.com/articles/topic/accountability) - [Security Guard Management](https://www.thinkcurity.com/articles/topic/security-guard-management) - [Security](https://www.thinkcurity.com/articles/topic/security) - [Thinkcurity](https://www.thinkcurity.com/articles/topic/thinkcurity) - [Workforce Management](https://www.thinkcurity.com/articles/topic/workforce-management) - [Security Operations](https://www.thinkcurity.com/articles/topic/security-operations) - [Operations](https://www.thinkcurity.com/articles/topic/operations) - [Global](https://www.thinkcurity.com/articles/topic/global) - [US](https://www.thinkcurity.com/articles/topic/us) # Setting Goals for Your Physical Security Company [Read More →](https://www.thinkcurity.com/articles/setting-goals-for-your-physical-security-company) - [US (126)](https://www.thinkcurity.com/articles/tag/us) - [Business Development (86)](https://www.thinkcurity.com/articles/tag/business-development) - [Security Operations (78)](https://www.thinkcurity.com/articles/tag/security-operations) - [Workforce Management (62)](https://www.thinkcurity.com/articles/tag/workforce-management) - [Technology (56)](https://www.thinkcurity.com/articles/tag/technology) - [Industry News (51)](https://www.thinkcurity.com/articles/tag/industry-news) Content Type: ALL Webinars Case Studies Articles eBooks Category: ALL Workforce Management Compliance Business Development Security Operations Technology Industry News ![search](https://www.thinkcurity.com/hubfs/Credo%20pack/Icons/search-icon.svg) - - - - - - - - - - ## [Setting Goals for Your Physical Security Company](https://www.thinkcurity.com/articles/setting-goals-for-your-physical-security-company) Setting goals is essential to physical security business success. We'll provide physical security business owners with helpful tips on setting team goals. - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 5 min read - 12/22/22 6:00 AM ## [How to Use LinkedIn for Prospecting Physical Security Clients](https://www.thinkcurity.com/articles/how-to-use-linkedin-for-prospecting-physical-security-clients) Physical security companies can use LinkedIn to generate leads and nurture potential customers. How are you using the platform? - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 13 min read - 12/15/22 6:00 AM ## [How Physical Security Companies Are Battling Inflation](https://www.thinkcurity.com/articles/how-are-physical-security-companies-battling-inflation) How can you make sure your business does not get caught off-guard by inflation? The answer lies in preparation and negotiation skills. - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 8 min read - 12/8/22 6:00 AM ## [Growth Strategies During a Recession](https://www.thinkcurity.com/articles/growth-strategies-during-a-recession) Learn about the different ways to grow your business during tough times and how to recession-proof your physical security company. - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 7 min read - 11/23/22 6:00 AM ## [What Is Targeted Selling and How Does It Work in the Security Industry](https://www.thinkcurity.com/articles/what-is-targeted-selling-and-how-does-it-work-in-the-security-industry) Targeted selling is essential for physical security companies to stay competitive. Do you know how to identify your target markets and market to them? - [Jacqui Didieu](https://www.thinkcurity.com/articles/author/jacqui-didieu) - 6 min read - 10/6/22 6:51 AM ## [What We Learned from the Physical Security Trends Report](https://www.thinkcurity.com/articles/what-we-learned-from-the-physical-security-trends-report) In August, Trackforce Valiant & TrackTik released their annual Physical Security Outlook Report for 2022. The report highlighted new trends taking shape. - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 13 min read - 9/29/22 6:00 AM ## [6 Ways to Improve Company Culture](https://www.thinkcurity.com/articles/6-ways-to-improve-company-culture) Company culture is one of the top reasons organizations have retention issues. How can you improve the culture in your physical security business? - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 15 min read - 9/22/22 6:00 AM ## [Selling Guard Service to the Government - A License To Hunt](https://www.thinkcurity.com/articles/selling-guard-service-to-the-government-a-license-to-hunt) Government agencies have mandates for large businesses to subcontract a percentage of their contracts to qualified small businesses. - [Lisa Dolan](https://www.thinkcurity.com/articles/author/lisa-dolan) - 5 min read - 9/15/22 6:00 AM ## [How to Perform a SWOT Analysis on Your Security Firm](https://www.thinkcurity.com/articles/how-to-perform-a-swot-analysis-on-your-security-firm) A SWOT analysis evaluates the strengths, weaknesses, opportunities, and threats facing your physical security business. - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 13 min read - 9/8/22 6:00 AM ## [What Is a Unique Selling Proposition? Figuring Out What Your Clients Want, and ...](https://www.thinkcurity.com/articles/what-is-a-unique-selling-proposition-figuring-out-what-your-clients-want-and-how-to-sell-to-them) Let us help your physical security company find your unique voice and stand out from the crowd! - [Thinkcurity Articles](https://www.thinkcurity.com/articles/author/thinkcurity) - 6 min read - 8/11/22 6:00 AM [**](https://www.thinkcurity.com/articles/tag/business-development/page/1) - [Thinkcurity Articles (102)](https://www.thinkcurity.com/articles/author/thinkcurity) - [Rob Kirk (9)](https://www.thinkcurity.com/articles/author/rob-kirk) - [Tim Lozier (9)](https://www.thinkcurity.com/articles/author/tim-lozier) - [Mac Hess (4)](https://www.thinkcurity.com/articles/author/mac-hess) - [Brian Koehn (3)](https://www.thinkcurity.com/articles/author/brian-koehn) - [Amy Jenkins (2)](https://www.thinkcurity.com/articles/author/amy-jenkins) - [Robert D. 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