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A Customer-Centric Approach to Physical Security When organizations choose to invest in physical security as a service, they reap the benefit of not having to self-manage a security team while keeping their people, assets, and premises protected. However, it could be said that proper security protocols hinder customer service at times and an organization’s ability to create a positive experience for visitors. Stringent policies around entry or access can have customers feeling distrusted and uneasy. So how can security firms find the right balance between keeping up with proper physical security measures while still providing the best possible customer experience? The answer lies in taking a client-centric approach to security strategies that leave customers feeling heard and appreciated. Let’s dive into what those strategies could look like and why finding that balance is so important.

Any time there’s a large gathering of people (think: concert, parade, sporting event, corporate event, fundraiser, or a whole host of other happenings), physical security is paramount. Why? Events have many moving pieces, any one of which could be vulnerable to a security threat at any time. Finding these threats in advance goes a long way toward keeping people safe and out of harm’s way.