A security guard company owner like yourself probably dismissed that marketing 101 class from years past. However, if your security guard firm is like most other small and medium operations in the industry, then you’ve probably already faced issues that traditional marketing methods can’t solve. Running expensive ads or trying to warm up cold contacts through traditional marketing and sales efforts can typically yield limited results.
The role of security has always been primarily a deterrent for threats; someone or something that, by just being present, can mitigate risk. However, this presence can greatly influence how visitors and clients’ staff perceive the security officers and the security company that supports them.
Rethinking Security Operations