Like most small businesses, you may be unsure of who your target market is. Or worse, you may think your core audience is everyone. As a business owner, you know that it is crucial to identify your ideal customer. This is not only because you want to make sales but because you want to build a business that caters to a specific group of people. By understanding your target market, you can better understand how to reach them and what needs and wants they have.
As you read in our last blog, Cannabis and Security: Growing Together, the cannabis industry is growing, and it is growing fast. As of June 2022, 20 states have legalized the recreational use of marijuana. The cannabis industry is responding in kind and is set to exceed 33 billion dollars this year, outperforming 2021 by a shocking 32% increase in sales, according to Fortune.
There's no doubt that building a successful sales team is a big challenge, and you should always ensure you put in the time and effort to build the team you’d like to see within your organization. Having the right people and the proper guidelines will ensure that every aspect of your security team will meet your goals. In this blog post, we discuss the best tips you need to know about how you can build a more robust sales team.
Rethinking Security Operations