Are you looking to implement a few simple marketing activities that you can start doing today? If your physical security business is new, it can be challenging to get the breakthrough you're looking for — which is why you may need to put in more work than your established competitors. This blog post will share ten 15-minute marketing activities that can generate new leads today.
1. Get Advice from Security Industry Leaders
To attract audiences to your brand, you need to provide them with valuable content. To do this, you can reach out to a thought leader in your company or others in the security industry. Setting aside a quick 15-minute interview is all you need to get an insight into their processes and reveal what they're doing right to stay ahead in the game. You can even feature an "Ask Me Anything" segment where viewers can leave questions in the comments section.
2. Start a Strategies Worksheet
Your office likely has many tasks that can be best organized using a worksheet. If you don't already have one, you can create a list of your existing marketing strategies that can be easily accessed for reference. By having everything within a single resource, your entire team — especially those who are new — will be able to refer back to this worksheet for new leads.
3. Leverage the Power of Customer Reviews
Make your presence known by joining a review platform like Yelp or Google, which both have strong Search Engine Optimization (SEO) and can help you gain visibility through organic searches. This will also give you a great opportunity to get noticed by the right audience by expanding your brand presence. These platforms may also help you outmaneuver your competition when using high-value keywords during searches.
4. Make a Template for Your Daily Tasks
In every physical security business, templates can be used in your daily activities, such as the content calendar, employee schedule, and market research sheets. Your marketer will be looking for leads, so making such templates will help create a stronger relationship between your brand and your customers will be helpful.
5. Create a Quiz for Your Customers
You can take 15 minutes of your spare time to create a short quiz that allows you to give your visitors a creative way to get to know them while getting their contact details. You may also use an interactive tool — the best example is HubSpot's Website Grader, where visitors will need to submit their email before using the tool. This helps you see how your website is doing and get new leads interested in enhancing their sites.
6. Create a Spreadsheet that Everyone Can Use
While compiling a spreadsheet full of resources can take forever, you can have one of your team members do it for you, even if they only do it for 15 minutes daily. Doing this will provide you with an easy-reference directory for all your processes, and making it available for the whole team to see will make it easier to generate new security leads daily.
7. Offer Your Wisdom to Audiences
If you're already an expert in your field, you can offer your knowledge and wisdom to others by making a short video on Youtube answering some of your audience's burning questions. While they could ask Google, it won't benefit them if the answer isn't specific to their situation. You can better explain things through a short but powerful 15-minute video of what your physical security business has to offer.
8. Offer a Free Trial
Providing your potential clients with a free trial or a premium product for free may encourage them to sign up and continue using your physical security services. If your free trial proves to be a helpful product with value, visitors are more likely to buy your entire product offering and eventually become long-term customers.
9. Create a List of Tools
Like most physical security companies, you probably use many tools to make your processes more manageable. You can share these with your audiences! This will convince them that you value their success over promoting your brand. As such, you will attract the right audience who will be looking for the security solutions you already have.
10. Create a Handy Checklist
If you're planning for a webinar, you can count that it can get hectic — failing to plan ahead of time will only end in disaster. Your team can get together quickly and make a checklist of all the essentials for this lead generation strategy. You can also offer the same checklist for your audiences, where you can get something in return, such as their email address and other contact details.
Get Started Today
Using these 15-minute physical security marketing activities will allow you to reach out to a broader audience, and in return, you'll be able to harvest more quality leads. Because they are so simple and easy to implement, you can start as soon as today.