The online market is both broad and competitive. Technically speaking, you have unlimited access to a platform wherein you can reach thousands of people. However, the main issue is properly highlighting your business and getting people to choose your products among several other competitors. Therefore, many business owners focus on marketing online and turn to services like Google Ads to help promote their products and services across social media.
Learning how Google Ads and lead generation work can be tricky, but it could become one of the most valuable assets to your business if you do it right. Now that most entrepreneurs have invested in creating an online platform for themselves, getting your products or services out there is one of the key factors in your success.
Here are a few tips on how you can drive more leads and traffic to your site using Google Ads.
Filter Your Keywords
Keywords play one of the most prominent roles in your ads. After all, this is how consumers will find your product. The set of keywords you choose can make or break the success of your ad campaign. First, you need to research which keywords can be associated with your product. You can look at competitors for an idea of which ones to use. Ensure that your keywords are relevant to what you’re offering. Otherwise, it might lead people away from your page instead of attracting them. If you have any keywords that don’t have much to offer in terms of traffic and reach, feel free to replace them with suitable alternatives.
If you’re still confused about how keywords work, Google Ads has a unique feature that generates keywords for you. First, take your primary keyword. If you’re offering services, try to be more specific by adding specialties. For example, when you’re at the hospital for a check-up, you don’t just ask for a doctor. It would help if you had something more specific: a neurosurgeon, a pediatrician, etc.
Once you have your options together, input them into the keyword planner. Doing this will generate a comprehensive list of keywords related to your topic, along with stats like how often people search for them and how many competitors have already used them. From there, you can decide which words suit your business the most and find the balance between a popular keyword and one that gives you an edge over other similar businesses.
Aside from figuring out which keywords you want to include, you also need to identify which ones you need to filter out. Sometimes being too broad can cause your products to appear under irrelevant searches. For example, you’re selling dresses for adult women. There’s a possibility that your products might pop up when someone searches for ‘dresses for babies.’ To avoid this, you need to mark keywords like ‘babies’ or ‘kids’ as negative keywords to prevent your items from being placed under the wrong category.
Maximize Google Ads’ Features
Google Ads has many features that users can use to improve the performance of their ad campaigns. By using these features, you will be able to identify what kind of approach works the best when marketing your product and if any changes need to be made for improvement.
One example is Ad Rotation. This feature comes up with the best possible frequency for the ad copies you have lined up. Traffic can be inconsistent and unpredictable, so there will always be ad copies that garner more attention than the rest they are grouped with. Even if one of your ad copies is performing well, the stark difference compared to other ad copies could entirely affect the group’s performance.
Ad Rotation automatically figures the ideal setup for your ad groups. It will analyze all the existing data and develop an automatic rotation to generate better results. The changes could vary depending on how well the ad group is doing. Ad Rotation could put the underperforming copies outside their usual time to see if they perform better. It could also lessen their display time and give the majority to the document that performs the best. Either way, it’s a useful tool that reduces time consumption and increases productivity.
Location Targeting is crucial for small businesses that are just starting. If you can’t ship worldwide or to other areas domestically, it’s best to set your location somewhere nearby. It could be limited to your town, surrounding cities, or even nationwide. Just make sure to consider the logistic capacities of your business before entering a specific location. Clicks do cost money, after all. You won’t want to waste resources on those that cannot even access your products.
Knowledge in lead generation and marketing through Google Ads is a must-have for virtually based businesses today. Consider looking into these topics if you want to expand your business. With the right amount of practice and research, you can kickstart your road to success!